AEC Website Terms Explained

The HTML title tag shown in search results and browser tabs.

The HTML snippet shown below your title in search results.

Optimisation of content and HTML elements on a single page.

The structured use of HTML heading tags to organise page content.

Descriptive text attributes on images for SEO and accessibility.

Optimising your online presence to appear in location-based searches.

A new standard file that helps AI language models understand your website.

Optimising your website to appear in AI-generated answers and recommendations.

Machine-readable markup that helps search engines and AI understand your content.

How quickly a web page loads for users, a direct ranking factor.

Designing and building your site to work well on smartphones and tablets.

Google's three metrics for measuring real-world page experience.

A file that lists all pages on your site for search engine crawlers.

A file that tells crawlers which pages they can and cannot access.

Server-level and structural optimisations that help search engines crawl your site.

HTML meta tags that control how your pages appear when shared on social media.

Tools and metrics for measuring how visitors use your website.

The percentage of search impressions that result in a click to your site.

How effectively your firm showcases completed projects on your website.

Industry-specific listing sites that improve visibility and generate backlinks.