The meta title (also called the title tag) is the most important on-page SEO element on any web page. It is displayed as the clickable blue headline in Google search results and also appears in browser tabs and social sharing previews.
For AEC firms, a well-optimised meta title should include your primary service, your location, and your firm name — for example: "Commercial Architects in Chicago | Firm Name". Titles should be between 50 and 60 characters to avoid being truncated in search results.
Every page on your firm website should have a unique meta title. Using the same title across all pages confuses search engines and wastes the opportunity to rank for different keywords. Project pages should include the project name and typology, while service pages should target the services you want to be found for.
Google may rewrite your title tag if it determines the original is not representative of the page content. To prevent this, ensure your title accurately reflects what the page is about and includes the primary keyword near the beginning.